Retail & Shopper – Our three principles of shopper understanding
TNS is the world’s leading shopper research agency with over 30 years experience observing and capturing shopper behaviour. We drive brand and category growth for our clients by answering the question “How can I get shoppers to spend more?”
Our three principles of shopper understanding are fundamental to developing winning strategies for brands and retailers and form the cornerstone of our practice and solutions.
1. The shopping mission and the consumer usage occasion are the primary drivers of shopper behaviour and product choice.
2. Shoppers are either ‘Decided’ or ‘Open’ when shopping a category, and this determines their task at shelf.
3. Making it faster and easier for shoppers to find the products they want is proven to increase shopper spending.
