Market Intelligence Caucasus – TNS was founded on September 18, 2007.  On September 21, 2011 several changes were made in the company regulations: the name of the company was changed to Market Intelligence Caucasus and the new registration address was added.

As a part of the global network of the world’s leading market research agency – TNS Global, Market Intelligence Caucasus has access to advanced research models and methodologies tempered and tested by offices of TNS Global around the world.

In 2009 the company expanded and established its daughter companies in Azerbaijan and Armenia. Essentially, it has become a hub for market research project coordination in the South Caucasus Region, bringing operations of all the three countries under its direct control, moreover through representative offices, Market Intelligence Caucasus has got a unique competitive edge over other local market players.

Market Intelligence Caucasus offers its clients high profile research and marketing insight in the areas of product development, brand positioning, pricing, forecasting, communications, segmentation, stakeholder management, mystery shopping, retail audit. The company also offers a range of syndicated services across Georgia. Innovative research techniques can be applied at every step of the product life-cycle –  product development, brand development and marketing communications, optimization of customer shopping experience, improving customer and employee satisfaction, media measurement, purchase tracking.

The company disposes a full specter of qualitative and quantitative methodologies, including: Face-to-Face Interviews, CAPI, CATI, Focus Groups, In-Depth Interviews and other observational techniques.

Local field team of around 170 interviewers, supervisors and field managers, full scale statistics, project management and quality insurance divisions, all together, empower the company to conduct multiple research projects simultaneously and deliver exceptional quality to customers.