Advertising is undoubtedly the most expensive element of marketing communications mix. Failure of a campaign can result in money being wasted. AdEval TM helps to evaluate advertising campaign performance
The Conversion Model is a psychological model of consumer behavior that helps brand managers measure the strength of the relationship between consumers and brands.
Scientific evidence now fully endorses emotion as the underlying driver of all human behavior. Emotion drives consumer behavior, their view of the world and lies at the heart of consumers brand decisions
AdEffect helps clients evaluate their advertising campaign performance and optimize their media spend through effective measurement of multi-media activity.
