TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions.

With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.

TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups.
TNS has a unique product offering that stretches across the entire range of marketing and business issues, specialising in:
Brand & Communication
Customer, Employee & Reputation
Innovation & Product Development
Retail & Shopper

About Kantar & WPP
In October 2008, TNS was acquired by Kantar Group, the Insight and Consultancy arm of WPP, the world’s leading communication services group. Research International had been part of WPP since 1989 and part of Kantar since 1993.

Kantar is the insight and consultancy arm of WPP, a house of brands providing inspiration for clients. It consists of 13 specialist companies and 28,000 people, working across 81 countries. And its client list includes 300 Fortune 500 companies.

WPP is the world’s leading communications services group with over 162,000 people in 110 countries. It offers comprehensive and, when appropriate, integrated service to clients across: Advertising and media, branding and identity, insight and consultancy, public relations, specialist communications. Its companies work with 344 of the Fortune Global 500; the Dow Jones 30; 63 of the NASDAQ 100; 33 of the Fortune e-50.