Our Marketing Science expertise around the world helps us look within and across studies to drive more precise and joined up insights, focused on growth. The tools that we work with to do this help us to:

  • Find the dimensions of data, putting structure around attitudes, needs or perceptions;
  • Develop landscapes maps that pick out how people, occasions or brands relate to each other;
  • Explain what drives what, focussing in on what creates growth;
  • Segment data to work out which different groups to focus in.