Ad Effect
AdEffect – advertising effectiveness
AdEffect helps clients evaluate their advertising campaign performance and optimize their media spend through effective measurement of multi-media activity. Find out more
AdEffect – advertising effectiveness
AdEffect helps clients evaluate their advertising campaign performance and optimize their media spend through effective measurement of multi-media activity. Find out more
Happy shoppers spend more
The “…to find…” part of our sentence is where this goal starts to become difficult. There may be 80,000 items to choose from in a modern supermarket but often a shopper buys just a handful on any trip, so trying to find the items they want can be like searching for a needle in a haystack. Find out more
Kantar is the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. Find out more
London: 5 September, 2013 — TNS has announced today that it has successfully retained an $85 million framework contract with the European Commission and European Parliament, seeing off competition from IPSOS, Gallup and GfK. Find out more
TV viewing moves online: more consumers watch TV online. Nearly one out of four U.S. households watches TV online
The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 19th April 2009, continue to show the resilience of the Grocery sector with a year-on-year growth rate of 6.2%.