TNS offers qualitative research to clients around the world through partnership, client knowledge and effective methodologies.

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TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions.

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Our Marketing Science expertise around the world helps us look within and across studies to drive more precise and joined up insights, focused on growth. Find out more

Advertising Evaluation

Advertising is undoubtedly the most expensive element of marketing communications mix. Failure of a campaign can result in money being wasted. AdEval ^TM helps to evaluate advertising campaign performance. Find out more

Scientific evidence now fully endorses emotion as the underlying driver of all human behavior. Emotion drives consumer behavior, their view of the world and lies at the heart of consumers brand decisions. The key to brand growth is understanding and managing emotion at every stage of the marketing process.

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Conversion Model – commitment measurement.
The Conversion Model is a psychological model of consumer behavior that helps brand managers measure the strength of the relationship between consumers and brands. Find out more

AdEffect – advertising effectiveness
AdEffect helps clients evaluate their advertising campaign performance and optimize their media spend through effective measurement of multi-media activity. Find out more