Brain game – Making Memories

Memories exist to help us make decisions. Understanding how they do it promises to give brands and marketers a powerful edge. Find out more


Retail & Shopper – Our three principles of shopper understanding

TNS is the world’s leading shopper research agency with over 30 years experience observing and capturing shopper behaviour. We drive brand and category growth for our clients by answering the question “How can I get shoppers to spend more?” Find out more


About TNS – Our Way of Working

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions.

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Marketing Science

Our Marketing Science expertise around the world helps us look within and across studies to drive more precise and joined up insights, focused on growth. Find out more



Scientific evidence now fully endorses emotion as the underlying driver of all human behavior. Emotion drives consumer behavior, their view of the world and lies at the heart of consumers brand decisions. The key to brand growth is understanding and managing emotion at every stage of the marketing process.

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More consumers watch TV online

TV viewing moves online: more consumers watch TV online. Nearly one out of four U.S. households watches TV online

Grocery Price Inflation

The latest TNS Worldpanel grocery market share figures, published today for the 12 weeks ending 19th April 2009, continue to show the resilience of the Grocery sector with a year-on-year growth rate of 6.2%.

Conversion Model

Conversion Model – commitment measurement. The Conversion Model is a psychological model of consumer behavior that helps brand managers measure…

Purpose to spend the money accumulated into charity funds? – What do people think?

Market Intelligence Caucasus (Exclusive licensee of TNS in south Caucasus) publish survey results


Advertising Evaluation Advertising is undoubtedly the most expensive element of marketing communications mix. Failure of a campaign can result in…